Dr Noel Akpata, CEO,Stratex Pro Speaks at the Swiss-China FTA Forum/Global China Business Meeting, hosted by the Government’s of Switzerland and China.

400 Chairmen/CEO’s of some of the worlds leading companies,Nobel laureates,politicians and academicians gathered in the city of Interlaken for the Global China Business Meeting and Swiss China FTA Forum. The meeting was hosted by the Government of Switzerland and the Government of China. Dr Noel Akpata NITX founder and CEO Stratex Pro participated as a panelist on the high level panel.on the Globalization of Chinese brands Under the invitation of the Government of Switzerland to speak at the November 2016 merged Swiss-China FTA Forum/Horasis China Meetings.

The 12th Horasis China Meeting took place in Interlaken, Switzerland over 7 – 8th November, 2016. The Canton of Bern and the China Federation of Industrial Economics co-hosted the event with Shenzhen as a partner city. A major delegation from Shanxi Province led by Xue Yanzhong, Chairman, Chinese People’s Political Consultative Conference (CPPCC) participated as well.

In his welcome speech, Christoph Neuhaus, Minister of Justice, Government of the Canton of Bern, Switzerland, stressed the importance of the Swiss core values innovation, specialization and internationalization. ‘We hope that more enterprises from Shenzhen invest in Bern and more Swiss enterprises set up operations in Shenzhen,’ said Liu Qingsheng, Vice Mayor, City of Shenzhen, during the welcome dinner.

The Free Trade Agreement (FTA) between Switzerland and China which was concluded in 2014 aims at improving mutual market access for goods and services. ‘The FTA had a positive impact on Swiss companies by decreasing import duties,’ said Susanne Ruoff, Chief Executive Officer, Swiss Post, Switzerland. Wu Yijian, Chairman, Ginwa Investments Holding Group, China, added that ‘the FTA provides an opportunity for business growth and allows Chinese firms to remain competitive in a very cost driven environment.’

300 senior delegates from business and government gave out their knowledge in plenaries and panel sessions. Some of the panels focused on the globalisation of Chinese firms, its increasing digitalisation moving towards the Internet of Things; inwards investment in China; and its green revolution. Han Benyi, Chairman, Shijie Huaxia Fund, China, commented that ‘such developments boost Chinese education systems, its capital markets, and the increasing propensity for Chinese brands to be bought in China and overseas – all of which propel the profitable private sectors.’ Drawing the panels to a close was a plenary discussing economic growth, the global trade slowdown, and how the Chinese New Normal would – as Zhao Yiwu, Chairman, Naton Technology Group put it – consolidate Chinese progress and wealth development in the future. ‘The US and Europe are set to benefit from China’s New Normal Policy mainly through trade, investments and strategic co-operation,’ concluded William Haseltine, Chairman, ACCESS Health International, USA

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